During its pre-launch phase, Vedic Lab faced the challenge of defining its brand voice and effectively communicating with its target audience. It was at this critical juncture that I stepped in as their Social Media Manager, injecting a fresh perspective into the emerging brand.

Drawing upon my industry expertise, I embarked on benchmarking exercises, crafting a comprehensive social media strategy and a well-thought-out app launch strategy. Leveraging my creative and strategic skills, I successfully identified and solidified Vedic Lab's core Unique Selling Propositions (USPs), while devising meticulous content plans tailored for a range of platforms including Instagram, Facebook, TikTok, and LinkedIn.