UltraGrime: How I’m Expanding This UK Brand Into the German Market
Their mission is to take their wildly successful UK brand and expand into the German market.
As the content and UGC manager specializing in German audiences, I play a key role in building brand recognition and establishing their presence with German consumers.
Amazing results after just 30 days
Strategies that PERFORM
What I do:
IG Account Management (in German)
I manage their German account, @ultragrimedeutschland, which includes creating content in German that resonates with this audience, plus community management.
Content Planning & Creation
As their social media manager, I research and plan out new content ideas to keep the feed fresh. I also create Ugc content myself (both videos and photos).
UGC Management
I’ve outreached, managed, and onboarded over 10 ugc content creators in less than 2 months. I handle all communication and content planning.
Their IG Feed BEFORE & AFTER working with me
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Before
Their Instagram feed felt cluttered and directionless, with no real strategy or community connection. The overuse of graphics and stock imagery made the overall look feel flat and outdated.
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*After*
The feed is more cohesive and dynamic, brought to life by high-quality imagery and authentic consumer content rather than purely graphic-based posts.